Mahindra Racing’s AI Influencer: A Glimpse into Complex Dynamics
In a recent development that intertwines the evolving landscapes of social media and artificial intelligence, Mahindra Racing’s introduction and subsequent retraction of “Ava Beyond Reality,” an AI-generated influencer, offers a glimpse into the complex dynamics at play in modern digital communication and marketing. The creation of a digital character designed to represent a female motorsports journalist marked a foray by Mahindra Racing into the burgeoning realm of AI-driven social media content. However, the initiative was met with substantial criticism, leading to its prompt discontinuation.
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