ArborXR, a startup specializing in the remote management of AR (Augmented Reality) and VR (Virtual Reality) devices, has successfully raised $12 million in its latest funding round. This Series A round, led by Mercury Fund and Cortado Ventures with support from Impact Venture Capital and Lewis & Clark Ventures, brings ArborXR's total funding to over $25 million. The initiative is aimed at advancing and scaling their device management platform.
Why AR and VR Are Trending in Business
The use of XR (Extended Reality), which encompasses AR and VR, is rapidly growing in the corporate sector, even as consumer adoption remains gradual. Companies like Adidas, Bank of America, Coca-Cola, and Pfizer are increasingly leveraging VR to conduct employee training in hybrid and remote work setups. However, managing a fleet of VR devices presents a challenge, which ArborXR addresses through its comprehensive platform.
How ArborXR Simplifies Device Management
ArborXR offers a web app compatible with Windows and Mac computers that allows businesses to remotely control AR and VR devices. Through this platform, managers can install apps, monitor training progress, control user settings, and manage access to specific content. The platform also provides insights into device health, such as battery status and storage capacity. A directory of over 600 app developers is available, enabling the download of apps tailored for enterprise needs.
Educational Applications and Market Reach
ArborXR extends its services to the educational sector, supporting over 420 educational institutions. This allows schools to manage unlimited devices similarly to enterprises. The platform has proven successful, with ArborXR's client base tripling in the past year. Notable customers include Delta, Qualcomm, and Walmart.
Vision for the Future of XR
Co-founder and CEO Brad Scoggin emphasizes the transformative potential of XR technology. He envisions scenarios where pilots practice flight simulations, surgeons refine techniques risk-free, and students engage in immersive learning experiences, all through VR. The goal is to leverage XR not as an escape, but as a tool to enhance learning and working efficiency.
Competitive Landscape and Pricing
ArborXR operates in a niche market with limited competition from companies like ManageXR and Apple's device management for the Vision Pro. ArborXR aims to distinguish itself through affordable pricing and a user-friendly interface. Subscription options range from $7 to $13 per device monthly, catering to businesses of all sizes.
Compatibility and Device Support
The platform supports a variety of VR devices, including Meta Quest, HTC Vive, and Apple Vision Pro, as well as AR glasses like Magic Leap 2 and Vuzix. This versatility positions ArborXR to support diverse enterprise and educational needs.
