Serve Robotics Names New Chief Hardware Officer
SAN FRANCISCO – Serve Robotics, a company known for its autonomous sidewalk delivery robots, has promoted Euan Abraham to Chief Hardware & Manufacturing Officer. Abraham previously served as the Senior Vice President of Hardware Engineering and played a key role in developing the company's award-winning robots.
"Euan's promotion reflects his significant contributions to our company and our confidence in his ability to drive innovation as we enter our next phase of growth," said Dr. Ali Kashani, Serve Robotics' co-founder and CEO.
Expansion in Autonomous Delivery Market
Serve Robotics aims to grow its presence in the autonomous delivery market. Backed by major investors like Uber and NVIDIA, the company has made significant progress. Since spinning off from Uber in 2021, Serve has completed numerous deliveries for partners such as Uber Eats and 7-Eleven. Their growth plan includes deploying up to 2,000 robots in U.S. markets, supported by scalable contracts and a licensing partnership with Magna.
Euan Abraham's Experience
Abraham brings over 20 years of experience in hardware design. He has held key roles at companies like Latch, GoPro, Otto LLC, and Apple, Inc. At Apple, he contributed to the development of products like the MacBook Pro Touch Bar and the iMac.
"I am honored to take on this expanded role," said Abraham. "Serve has established itself as a leader in cutting-edge engineering and design, and our Magna licensing partnership positions us to be a platform upon which new types of robots will be built."
Strategic Appointment and Partnership with Magna
This strategic appointment is expected to strengthen Serve's commitment to excellence in product design, safety, and reliability. The company aims to solidify its place in the competitive autonomous delivery services market.
Partnership with Magna International
Serve Robotics has strengthened its partnership with Magna International, one of the largest global automotive suppliers, to enhance the production of delivery robots. This partnership includes an exclusive contract manufacturing agreement to expand Serve's robot fleet for Uber Eats and other U.S. markets.
This move follows a licensing agreement allowing Magna to use Serve's technologies to develop new robotic products. Both CEO Ali Kashani and Magna's Executive Vice President Matteo Del Sorbo are optimistic about the partnership. Serve plans to deploy up to 2,000 robots on the Uber Eats platform across various U.S. locations.
These recent developments mark Serve's strategic steps to expand its robotic fleet and broaden the application of its cutting-edge robotics technology.
