“October 2023 Global Benchmark Report: Analyzing MFA CTV Apps with Pixalate”

Advertisers Spend $144MM on CTV MFA Apps via Open Programmatic Advertising

Pixalate, the leading ad fraud protection and analytics platform, has released its October 2023 Made for Advertising (MFA) Benchmark Report for Connected TV (CTV) Apps. According to the report, advertisers are estimated to have spent $144 million on CTV MFA apps through open programmatic advertising. The report provides insights into ad spend, invalid traffic (IVT) and ad fraud, the top ad platforms, and the apps with the most advertising.