New Survey Reveals 39% Prefer Grocery App for Shopping

The Growing Preference for Grocery Shopping Apps

Although a sizable number of consumers prefer buying groceries through an app versus shopping in-store, online expectations are not fully being met by retailers. According to a new study of 1,000 consumers commissioned by mobile app developer Bryj and conducted by Dynata, 39% of shoppers prefer buying groceries through an app. One-in-five (20%) of consumers are dissatisfied with mobile grocery shopping experiences, with only 31% reported being “fully satisfied.”