The Problem of Unwanted Broadway Tickets
Broadway shows often face the issue of ticketholders being unable to attend due to various circumstances such as illness, traffic, or emergencies. This problem was highlighted by Linda Taft MacKinnon, who plans group trips to Broadway shows and frequently hears from ticketholders who cannot make it on the day of the show. Unfortunately, many Broadway ticketing platforms do not offer insurance, and all ticket sales are final, making it challenging for ticketholders to unload unwanted tickets. This often leads to the tickets going to waste, causing frustrations for ticketholders and leaving empty seats in the theater.
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