Netflix Opts Out of Apple Vision Pro Support
Apple’s recent announcement of the Vision Pro entertainment apps did not include Netflix, suggesting that the popular streaming service had no plans to create a native app for the headset. However, it seems that Netflix is not only uninterested in supporting the new platform but also unwilling to allow users to run the iPad version of its app on Apple Vision Pro. According to a statement given to Bloomberg, Netflix confirmed that it will not be participating and instead directs customers to access the Netflix website through the Safari web browser.
Apple Vision Pro Welcomes Other Streaming Services
While Netflix may not be on board with Apple Vision Pro, many other streaming services are embracing the new platform. The headset can run over a million iPhone and iPad apps in a compatibility mode where they appear as mini-windows in the user’s virtual space. Several streaming services, such as Disney+, HBO Max, Amazon Prime Video, Paramount+, and Peacock, have chosen to make their apps available on the device. This means that users will have access to a wide range of content from these platforms.
Disney Commits to 3D Movies on Apple Vision Pro
Disney is taking its commitment to Apple Vision Pro a step further by offering 3D movies on the platform. For the first time, Apple Vision Pro wearers will be able to enjoy a truly immersive cinema-like experience for select titles, including the iconic film Avatar. This move by Disney is sure to attract movie enthusiasts who are looking for a more immersive viewing experience and sets a precedent for other studios to potentially release 3D movies for the platform.
Apple TV+ and Apple Immersive Video on Vision Pro
Of course, Apple’s own streaming service, Apple TV+, will be available on Apple Vision Pro. In addition to streaming the content available on Apple TV+, the headset will also offer an exclusive feature called Apple Immersive Video. This feature allows users to experience 8K 180-degree videos, providing a truly immersive and high-resolution visual experience. Furthermore, the Apple TV app movie store will include over 150 3D titles at launch, giving users a wide selection of content to enjoy on the platform.
Over Half a Million Apple Vision Pro Preorders Expected
Apple Vision Pro is set to launch soon, with preorders starting this Friday. The headset is priced starting at $3500, and the first units will begin shipping to customers on February 2nd. Despite Netflix’s decision not to participate, Apple is expected to sell around 500,000 units in the first year. While this may not be as significant as other Apple product launches, it still indicates a strong demand for the new platform. As Apple continues to release visionOS devices and attract a larger user base, it is possible that Netflix may reconsider its decision in the future.
Analyst comment
Positive news: Apple Vision Pro Welcomes Other Streaming Services, Disney Commits to 3D Movies on Apple Vision Pro, Apple TV+ and Apple Immersive Video on Vision Pro, Over Half a Million Apple Vision Pro Preorders Expected.
As an analyst, the market for Apple Vision Pro is expected to be strong with the launch of the headset soon. Despite Netflix’s decision not to participate, other streaming services and Disney’s commitment to the platform indicate a wide range of content and a more immersive viewing experience. This is likely to attract movie enthusiasts and contribute to the demand for Apple Vision Pro.
