Meta vs. Apple: The Battle Over Ad Fees Escalates

Meta Platforms and Apple Clash Over Advertiser Charges on iOS

Meta Platforms Inc. and Apple Inc. are once again entangled in a heated conflict. This time, the clash stems from Meta's publication of guidelines aimed at helping advertisers evade the 30% service charge associated with Apple's iOS platform. The contentious advice specifically pertains to "boosted posts," a feature that enables advertisers to amplify the visibility of their content.