Marissa Mayer’s Startup Sunshine Aims for Success by Targeting Older Americans
Former Yahoo CEO and early Google employee, Marissa Mayer, may be onto something with her startup, Sunshine. While the company’s recent releases of a photo-sharing app and an events app may seem mundane to some, Mayer believes she is tapping into a sense of nostalgia that resonates with older Americans. As the US Census Bureau declared last year, America is getting older, and targeting this demographic that craves familiarity could be a smart move for Sunshine.
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