Dongdaemun's Fashion Dominance Wanes Amid E-Commerce Surge
In the ever-evolving landscape of South Korea's retail industry, the iconic Dongdaemun market is facing a seismic shift. Once hailed as the vibrant heart of Korea's street fashion, the mammoth shopping complex Good Morning City, alongside others like Hello apM and Migliore, now grapples with dwindling foot traffic and a significant pivot of consumers towards online shopping platforms. This trend, underscored by the convenience and competitive pricing of e-commerce, marks a profound transformation in consumer behavior, challenging Dongdaemun's historical status as the nation's fashion hub.
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