Apple Vision Pro: A Revolutionary Platform for Fashion and Luxury Brands
Obsess partners with J.Crew, Mytheresa, and e.l.f. Cosmetics to launch Apple Vision Pro apps
Fashion, luxury, and cosmetics brands are embracing the latest technology with the launch of apps on the Apple Vision Pro. Obsess, a leader in virtual shopping experiences, has partnered with J.Crew, Mytheresa, and e.l.f. Cosmetics to provide users with an immersive and interactive shopping experience. These brands are among the 600 apps set to debut on the Apple Vision Pro, revolutionizing the way consumers shop for fashion and luxury products.
J.Crew Virtual Closet: Bridging the Gap Between Physical and Digital Shopping
J.Crew and Obsess have collaborated to create the J.Crew Virtual Closet, a virtual shopping experience available on the Apple Vision Pro. This innovative app allows users to browse and shop for J.Crew products in a lifelike 3D environment, with the ability to mix and match items and receive expert styling advice through SharePlay on FaceTime. Vice President of Marketing at J.Crew, Halsey Anderson, expressed enthusiasm for this partnership, emphasizing how the J.Crew Virtual Closet will elevate the brand’s spatial shopping and styling capabilities.
e.l.f. Cosmetics: Unlocking a New Beauty Experience on Apple Vision Pro
e.l.f. Cosmetics has joined forces with Obsess to launch a groundbreaking beauty shopping app, “your best e.l.f.”, on the Apple Vision Pro. This app takes advantage of the Vision Pro’s 3D user interface, allowing users to explore different e.l.f. products and engage in relaxation activities such as guided meditations and interactive games. Chief Digital Officer of e.l.f. Beauty, Ekta Chopra, sees this partnership as a significant step in embracing innovation and technology to enhance the brand’s digital presence.
Mytheresa: Luxury Shopping Comes to Life on Apple Vision Pro
Luxury ecommerce brand Mytheresa is making its mark on the Apple Vision Pro through a collaboration with Obsess. Available on the visionOS App Store, the Mytheresa app offers users an immersive and hyperrealistic luxury shopping experience in stunning locations such as Capri, Italy, and Paris, France. By utilizing the unique capabilities of the Vision Pro, Mytheresa brings luxury brands like Loewe, Valentino, and Saint Laurent to life, transforming the traditional ecommerce grid into an emotional shopping journey. CEO of Mytheresa, Michael Kliger, believes that the Vision Pro presents an opportunity to create remarkable experiences for customers and bring them even closer to the brand.
The Future of Shopping with Apple Vision Pro
As more brands embrace spatial computing and virtual shopping experiences, the launch of apps on the Apple Vision Pro marks a significant step in the evolution of the fashion and luxury industry. With its cutting-edge technology and unparalleled user experience, the Vision Pro is set to revolutionize the way consumers interact with brands, offering a seamless integration of the physical and digital worlds. By partnering with innovative platforms like Obsess, brands like J.Crew, e.l.f. Cosmetics, and Mytheresa are at the forefront of this exciting new era of shopping.
Analyst comment
Positive news. The launch of apps on the Apple Vision Pro is a significant step in the evolution of the fashion and luxury industry. With immersive and interactive shopping experiences, brands like J.Crew, e.l.f. Cosmetics, and Mytheresa are at the forefront of this exciting new era of shopping. The market is expected to see increased adoption of virtual shopping experiences and a seamless integration of the physical and digital worlds.
