Indians Spend More on Mobile Apps in 2023, Reflecting Maturity of Consumer Market
In 2023, Indians downloaded fewer apps but spent more on them, indicating the increasing maturity of consumers in the country. This trend reflects the growing comfort of Indian consumers with spending money on mobile apps, which can be attributed to the rapid adoption of digital payments, particularly the Unified Payments Interface (UPI), and the increased digitalization during the Covid-19 pandemic. While app spends in India still account for a small portion of global app spends, there is significant room for future growth in this market.
Exclusive Access: Unlock Premium, Confidential Insights
Unlock This Exclusive Content—Subscribe Instantly!
Login if you have purchased
