Consumers Seek Convenient eGrocery Options

Convenience-Oriented Consumers Prefer Grocery Shopping in Everyday Apps

Convenience-focused consumers are increasingly seeking out a single app that can manage all of their daily tasks. Among the features they desire the most in an everyday app, the ability to shop for groceries tops the list. According to a recent study by PYMNTS Intelligence, 100% of convenience-oriented consumers surveyed expressed an interest in using an everyday app that provides online grocery shopping options.