Apple’s Shifting Approach to Developers and AR/VR Apps: Is it Transforming the Game?

Lilu Anderson
Photo: Finoracle.me

Apple’s New Vision Pro Headset: Guidelines for Launching Apps

In the latest update for Xcode, Apple has advised developers not to use terms like AR (augmented reality) and VR (virtual reality) when describing their new apps for the recently announced Vision Pro mixed reality (MR) headset. This headset is set to launch in the US on February 2, and Apple has shared guidelines for developers on the Apple Developer website.

Apple Advises Developers to Avoid AR and VR Terminology for Vision Pro Apps

According to Apple’s guidelines for developers, they are suggested to refrain from using terms like AR, VR, XR, or MR when naming or describing their apps for the Vision Pro headset. Instead, Apple wants developers to refer to these applications as “spatial computing apps.” By avoiding specific reality-related terms, Apple aims to focus on the broader concept of spatial computing rather than categorizing the experience under augmented reality, virtual reality, extended reality, or mixed reality.

Emphasizing Spatial Computing: Apple’s Approach to Vision Pro Apps

The emphasis is on portraying the app experience as spatial computing rather than using specific reality-related terms, according to Apple’s guidelines. The company wants developers to describe their apps as part of the broader category of spatial computing apps. This approach highlights Apple’s vision of creating a new ecosystem of immersive and interactive experiences that go beyond traditional AR and VR.

Pricing and Availability of Apple Vision Pro Mixed Reality Headset

The Vision Pro mixed reality headset will be available for pre-order starting January 19. It comes with a price tag starting at $3,499 for the 256GB storage variant. Apple plans to make the headset accessible for purchase both online and at all US Apple Store locations. With its advanced features and innovative technology, the Vision Pro headset is expected to attract tech enthusiasts and professionals from various industries.

Apple’s Latest Update for Xcode: Guidelines for Developers of Vision Pro Apps

In the latest update of Xcode, Apple has outlined various recommendations and requirements for developers submitting Vision Pro apps to the App Store. These guidelines cover aspects such as app testing, preparing screenshots, creating icons, and more. Developers are encouraged to follow these guidelines to ensure the smooth submission and review process for their apps.

Inputs from IANS

Analyst comment

Positive news: Apple’s new Vision Pro mixed reality headset is set to launch soon and Apple has provided guidelines for developers on how to describe their apps for the headset. The emphasis is on portraying the app experience as spatial computing rather than specific reality-related terms. The headset is expected to attract tech enthusiasts and professionals.

Market Analysis: The launch of Apple’s Vision Pro headset and the guidelines for developers signifies Apple’s push into the mixed reality space. This innovative product is likely to generate excitement among consumers and professionals, potentially driving increased sales and market interest in the mixed reality market.

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Lilu Anderson is a technology writer and analyst with over 12 years of experience in the tech industry. A graduate of Stanford University with a degree in Computer Science, Lilu specializes in emerging technologies, software development, and cybersecurity. Her work has been published in renowned tech publications such as Wired, TechCrunch, and Ars Technica. Lilu’s articles are known for their detailed research, clear articulation, and insightful analysis, making them valuable to readers seeking reliable and up-to-date information on technology trends. She actively stays abreast of the latest advancements and regularly participates in industry conferences and tech meetups. With a strong reputation for expertise, authoritativeness, and trustworthiness, Lilu Anderson continues to deliver high-quality content that helps readers understand and navigate the fast-paced world of technology.