Apple Introduces Sweeping Changes to iOS to Comply with EU Regulations
In a move to comply with European Union regulations, Apple has announced significant changes that will make its iOS and other operating systems more open. These sweeping changes, set to be implemented as part of iOS 17.4 in March, will have far-reaching effects on the iPhone user experience.
Opening Doors for Alternative App Marketplaces
As part of these changes, Apple will introduce new APIs and tools that will enable developers to offer their iOS apps for download from alternative app marketplaces. The company will also provide a new framework and set of APIs that will allow third parties to establish and manage these marketplaces. In essence, this means that developers can create apps that can download other apps without going through the App Store. Moreover, they will have the ability to manage updates for apps distributed through these marketplaces.
Embracing Browser Diversity
Until now, browsers like Chrome and Firefox on iOS were essentially built on Apple’s Safari’s WebKit. However, Apple’s latest changes will introduce APIs and a new framework that allow third-party web browsers to use browser engines other than Safari’s. This move will give users more options and enhance competition in the browser market.
Enhanced NFC Technology and Contactless Payments
Apple’s changes also extend to NFC technology and contactless payments. Previously, only Apple Pay had full access to these features on the iPhone. However, Apple will introduce new APIs that will enable developers of banking and wallet apps to gain comparable access. This means that users will have more options when it comes to contactless payment methods.
New Opportunities for Alternative Payment Providers
Developers will now have new options for using alternative payment service providers within their apps and for directing users to complete payments on external websites via link-outs. This change will benefit both developers and users, as it allows for greater flexibility in payment options and promotions.
User Choice for Default App Stores and Payment Apps in the EU
In a nod to user agency, Apple will give users in the EU the ability to choose their default App Stores and default contactless payment apps, similar to how they can currently choose default email clients or web browsers. This move aims to empower users and offer them more control over their device preferences.
Expanded Game Streaming Capabilities
Apart from its EU-specific changes, Apple has also made a notable change that affects users worldwide. Developers can now submit a single app that can stream all the games offered in their catalog. This opens the door for game streaming services like Microsoft’s Xbox Game Pass or Nvidia’s GeForce Now to thrive on Apple devices. However, it is important to note that these apps will still have to adhere to Apple’s strict App Store Review Guidelines, which could pose some challenges for game streamers.
These changes by Apple signify a response to EU regulations and an effort to provide users with more choices and flexibility. As iOS 17.4 approaches in March, iPhone users in the EU can look forward to a more open and customizable experience, while developers have new opportunities to innovate and compete in the marketplace.
Analyst comment
Positive news.
Analyst statement: Apple’s sweeping changes to comply with EU regulations will result in a more open and customizable iOS experience for users. It will also create new opportunities for developers to innovate and compete in the marketplace, particularly in the areas of alternative app marketplaces, browser diversity, contactless payments, alternative payment providers, and game streaming capabilities. This move aims to provide users with more choices and flexibility.
