Apple's Vision Pro Amplifies Growth in Extended Reality, According to Rokid CEO Zhu Mingming
In a recent development that's shaking up the extended reality (XR) industry, Apple's release of the Vision Pro has been met with enthusiasm from various corners, not least of which is Rokid, a prominent player in the augmented reality (AR) glasses market. Rokid's CEO, Misa Zhu Mingming, has expressed optimism about the positive ripple effects the Vision Pro will have on the sector.
Extended Reality's Increasing Popularity
With the Vision Pro, Apple has ventured into mixed reality (MR), blending digital content with the physical world in what the tech giant describes as a "spatial computer." This move by Apple not only showcases the potential of XR technologies but also significantly boosts consumer interest and market demand for XR products.
Zhu highlights the Vision Pro's role in mobilizing the developer ecosystem, noting the surge in content and application development for XR platforms. This uptick in developer interest is pivotal for the growth of the XR industry, offering richer user experiences and expanding the technology's applications.
Rokid's Position in the XR Landscape
Despite the hefty price tag of $3,499 attached to the Vision Pro, it stands as a testament to the burgeoning interest in high-quality XR experiences. By contrast, Rokid's Max AR glasses, a more accessible option at $379, demonstrate the company's commitment to popularizing AR technology by providing affordable and lightweight alternatives.
Rokid aims to capitalize on the increased attention towards XR gear, setting ambitious sales targets for its AR devices. With a roster of over 2,200 developers and more than 200 apps already available, Rokid is poised to leverage the growing XR market, further fueled by the Vision Pro's launch.
Future Prospects and Investments
The XR market's trajectory looks promising, with predictions pointing to substantial growth and broader adoption in the coming years. Rokid's recent $70 million funding boost, led by the Hefei municipal government, underscores the industry's potential and the confidence investors have in Rokid's vision for the augmented reality space.
Moreover, the company's strategic move to establish its industrial metaverse headquarters in Hefei positions Rokid to play a central role in the future of AR and MR technologies. This endeavor not only enhances Rokid's research and development capabilities but also solidifies its presence in the XR ecosystem.
Conclusion
The entry of Apple's Vision Pro into the extended reality market represents a significant milestone for the industry, signaling heightened interest and investment in XR technologies. As companies like Rokid rally to match and surpass the innovation and consumer appeal of products like the Vision Pro, the XR sector stands on the cusp of a new era of growth and development.
Analyst comment
Positive news: Apple’s release of the Vision Pro in the extended reality (XR) market has generated enthusiasm and boosted consumer interest and market demand for XR products. Rokid, a prominent player in the AR glasses market, is optimistic about the positive ripple effects and aims to leverage the growing XR market. The XR market is predicted to experience substantial growth and broader adoption in the coming years. Rokid’s recent funding boost and strategic moves position them to play a central role in the future of AR and MR technologies. The XR sector is expected to undergo a new era of growth and development.
