Apple’s Generative AI to Challenge Microsoft and Google

Apple CEO Tim Cook Confirms Generative AI Features Coming to iPhone and Other Products

Apple CEO Tim Cook has officially announced that the company’s next big priority is to integrate generative artificial intelligence (AI) features into the iPhone and other products. Cook made the confirmation during a call with analysts after Apple reported its fiscal first-quarter earnings. While Cook didn’t reveal all the details, he hinted that an AI announcement is expected later this year. This move proves that Apple is actively participating in the AI arms race and aiming to compete with tech giants like Microsoft, Google, and OpenAI.