Apple's iOS 18 Rumored to Include Generative AI Features and Siri 2.0
AI has become an essential feature in smartphones, enhancing their capabilities and making them more user-friendly. Aware of this trend, Apple is reportedly planning to revamp its App Store and introduce generative AI features and Siri 2.0 in iOS 18. This move aims to catch up with rivals such as Google and Samsung, who have already incorporated advanced AI technologies into their devices.
According to KGI Security's Ming-Chi Kuo, a highly reliable Apple insider, the absence of AI features in iPhones could result in a 10-15% decline in sales by 2024. In contrast, Samsung, for instance, has seen an increase in phone sales due to its AI-powered devices.
Apple's hesitation to adopt AI technologies is a departure from its usual approach of setting trends and relying on brand loyalty. However, the potential revenue loss has forced Apple to reconsider its strategy and follow in the footsteps of its competitors.
One advantage of Apple's delayed adoption of AI is its focus on data privacy. Utilizing the powerful processing capabilities of its phone chips, Apple can perform AI processing locally on the device itself, minimizing the need for data transfers to cloud servers. This approach ensures both privacy and performance.
To replicate what Samsung and Google have achieved in the AI sector, Apple can either invest in research and development or collaborate with established players in the industry. This partnership could enable Apple to leverage the expertise of companies like Google, similar to Samsung's strategy.
AI-powered photo editing and advanced health and fitness features are among the possibilities that an AI-integrated iOS can offer. Apple's renowned camera technology, combined with AI, can suggest improvements, remove blurry faces, and even generate stunning artistic effects. Additionally, personalized insights, real-time coaching, and proactive health monitoring could revolutionize the Apple Watch experience.
By carefully timing the release of an AI-powered iOS, Apple has the opportunity to avoid many of the bugs and issues experienced by competitors like ChatGPT or Google Bard Gemini. This strategic approach prioritizes delivering a seamless user experience rather than rushing to introduce features.
While Apple's AI advancements may not single-handedly draw users away from Samsung or Google, they will undoubtedly contribute to retaining Apple's vast user base. The ultimate goal is to solidify customer loyalty and ensure the continued growth of the Apple ecosystem.
Analyst comment
Positive
As an analyst, the market will likely see an increase in demand for high-end smartphones with AI features, benefiting Samsung and Google. Apple’s delay in integrating AI may lead to declining iPhone sales in 2024. However, Apple’s implementation of AI features such as generative AI and Siri 2.0 could attract more customers and improve retention in its ecosystem, providing a slight advantage in the market.
