Apple Backtracks on Plan to Remove Support for Web Apps on iPhone Home Screen in EU
Apple has reversed its decision to eliminate support for web apps on the iPhone home screen in the European Union (EU), the company announced this week. This change comes after the European Commission raised concerns about the potential impact of removing web apps. In an update to an iOS developer page, Apple stated that it will retain the current web app functionality following feedback from users. However, the tech giant clarified that web apps must still be built with its own WebKit engine used in Safari, as opposed to alternative browser engines.
Initially, Apple stated that it could not create a new architecture to support alternative browser engines under the Digital Markets Act (DMA) due to security risks. The company cited concerns over web apps potentially stealing data or permissions without user knowledge. However, in response to the backlash it received, Apple has managed to find a solution to preserve the web app feature while addressing the associated risks.
Long-term Uncertainty for Web Apps on iPhones
Although Apple has decided to preserve web apps for the time being, their long-term future on iPhones remains uncertain. It is possible that Apple might still impose restrictions or seek alternatives to maximize the usage of native apps and increase revenue on its App Store.
Pressure from Regulators and Consumers
This reversal comes after Apple faced widespread criticism from developers, users, and EU regulators when it initially announced its decision to scrap the web app feature. In February, Apple stated that it would disable the ability for EU users to add web apps to the iPhone home screen, citing concerns related to security and complexity in compliance with the EU’s DMA. However, developers and users strongly opposed this move, arguing that it would severely limit key functions of web apps such as notifications and data storage. Apple’s swift reversal indicates the company is under significant pressure from regulators, developers, and consumers to maintain an open iOS ecosystem.
Analyst comment
Positive news: Apple Backtracks on Plan to Remove Support for Web Apps on iPhone Home Screen in EU.
As an analyst, I believe that the market will respond positively to this news. Apple’s decision to retain support for web apps in the EU shows that the company is responsive to user feedback and pressure from regulators. However, the long-term future of web apps on iPhones remains uncertain, as Apple may still impose restrictions or seek alternatives to prioritize native apps and increase revenue on its App Store.
