Amazon Schedules October Prime Big Deals Day with Enhanced AI Shopping Features
Amazon is set to host its second major Prime sales event of 2025, Prime Big Deals Day, on October 7 and 8. The event will begin precisely at 12:01 AM PT on October 7, continuing the company’s recent practice of holding two significant Prime sales annually.
Integration of AI Tools to Boost Shopping Experience
For this year’s event, Amazon is emphasizing the use of artificial intelligence to assist shoppers. Key features include the shopping assistant Rufus, visual search capabilities via Amazon Lens and Lens Live, which enable customers to identify products by pointing their cameras at objects, and the new Alexa+ conversational assistant designed to help users track ongoing deals.
Pre-Event Offers and Exclusive Prime Member Benefits
Leading up to the main sales days, Amazon is rolling out early discounts on its own devices, Amazon brand products, Kindle books, and artist merchandise available through Amazon Music and Amazon.com. Prime members will gain exclusive advantages such as early access to tickets for the musical Wicked: For Good, discounts on fuel, deals on McDonald’s meals through Grubhub+, and additional cashback savings specifically for Prime Young Adult members.
Global Expansion of Prime Big Deals Day
The event will be accessible to customers in multiple countries, including Australia, Belgium, Brazil, Canada, France, Germany, Italy, Japan, the Netherlands, Poland, Singapore, Spain, Sweden, the United States, and the United Kingdom. Notably, this year marks the first participation from Colombia, Ireland, and Mexico, signaling Amazon’s continued international growth.
Context: Strong Performance in 2025 Prime Day
Amazon’s earlier Prime Day event in July 2025 demonstrated robust consumer engagement, contributing to a 30.3% year-over-year increase in online sales across the retail sector, totaling $24.1 billion over four days, according to Adobe Analytics. The report also highlighted a milestone with over half of sales originating from mobile devices for the first time.
FinOracleAI — Market View
Amazon’s announcement of Prime Big Deals Day with integrated AI shopping tools is likely to enhance user engagement and drive higher sales conversion by simplifying product discovery and deal tracking. The expansion into new international markets could further boost revenue streams and global market share. However, consumer adoption of AI features remains a variable to monitor, as does competitive activity from other retailers during the same period.
Impact: positive
