Google and the Alleged Ad Tech Monopolyby Lilu Anderson 22.09.2024Delve into Google's alleged dominance in the ad tech market and the complexities of the antitrust trial.
LiveRamp Q1 Growth Outpaces Market Expectationsby Mark Eisenberg 08.08.2024LiveRamp reports strong Q1 growth, with 23% rise in Data Marketplace, maintaining FY'25 outlook amid economic challenges.
Google Search vs. Bing: Search Engine Competitors SWOT Comparisonby Lilu Anderson 08.03.2024Google Search and Bing go head-to-head in a comprehensive SWOT analysis! Dive into the strengths, weaknesses, opportunities, and threats of ...
Google Ads Introduces Customizable Automationby Lilu Anderson 05.03.2024Google launches "Solutions," a free tool within Google Ads that automates tasks and streamlines campaign management for advertisers. With access ...
Google Ads API v16 Launch: Enhanced Monitoring Tools for Campaign Optimizationby Lilu Anderson 23.02.2024Google announces the v16 release of the Google Ads API, offering new tools for campaign optimization and monitoring performance. The ...
Google Performance Max Updates Boost Ad Strengthby Lilu Anderson 22.02.2024Google announced updates to Performance Max, including global expansion of asset generation and the importance of diverse assets in determining ...
Google Analytics vs. Adobe Analytics: Website Analytics Platforms SWOT Analysisby Lilu Anderson 22.02.2024Unveil the battle of web analytics titans: Google Analytics vs. Adobe Analytics! Discover their strengths, weaknesses, and the path to ...
Franklin Templeton Joins Ethereum ETF Raceby John Darbie 13.02.2024Franklin Templeton has filed for a spot Ethereum ETF, becoming the eighth player in the competitive market. The approval of ...
Google’s AI Revolutionizes Ad Creationby Lilu Anderson 12.02.2024Google expands generative AI features for advertisers in the U.S. and UK, allowing them to create ad campaigns more efficiently ...
Google TV: The Essential Guide to CTV Buying on Google Adsby Lilu Anderson 09.02.2024Google Ads now allows the programmatic purchase of Google TV inventory, expanding its innovative video advertising capabilities. Google TV is ...