Perplexity’s New AI Ad Model Challenges Googleby Lilu Anderson 23.09.2024Perplexity plans a new AI-driven ad model to rival Google, aiming for premium brand engagement.
“VR Tequila Experiences: Transforming Brand Engagement”by Lilu Anderson 05.03.2024Diageo aims to enhance Apple Vision Pro users' experiences via spatial computing while virtual reality offers the tequila industry immersive ...
Netflix vs. Disney+: Streaming Services Competition SWOT Analysisby Terry Bingman 18.02.2024The ultimate showdown between Netflix and Disney+ in the streaming world! Dive into a SWOT analysis to uncover who will ...
The rise of ‘everything apps’: a glimpse into the future with WeChatby Lilu Anderson 09.01.2024WeChat's all-encompassing approach revolutionizes brand engagement, as exemplified by Nescafé and Calvin Klein's successful campaigns. #SuperAppSuccess
APAC Gamers Abandon Gaming Due to Intrusive In-Game Mobile Adsby Lilu Anderson 04.01.2024Real-world incentives can boost brand attitudes in mobile game ads, according to recent research in the APAC gaming market. By ...