Butterfinger Embraces Gaming Trend to Reach Younger Audiencesby Lilu Anderson 21.02.2024Butterfinger is increasing its media spend on gaming creators and streamers to target millennial and Gen Z gamers and boost ...
David Johansson Discusses Blockchain Gaming and User Acquisitionby John Darbie 20.02.2024David Johansson, CEO of BLOCKLORDS, discusses the connection between crypto and gaming, highlighting the growth of the BLOCKLORDS game and ...
Spotify vs. Podcast Networks: Music Streaming Platforms and Podcast Integration SWOT Analysisby Lilu Anderson 20.02.2024Uncover the future of music streaming and podcast integration as Spotify takes on podcast networks. Explore the SWOT analysis and ...
Amazon Aims to Dominate DSP Ad Tech Marketby Lilu Anderson 20.02.2024Amazon's ad executives are pushing for advertisers to use their ad tech to buy ads from other publishers, striking deals ...
Amazon’s Next Growth Flight: What Investors Need to Knowby Mark Eisenberg 20.02.2024Amazon's Q4 results highlighted growth in AWS, but its stock is currently trading below its historical average. Wall Street remains ...
Starbucks Inclusive Spaces: Retail Revolution?by Lilu Anderson 20.02.2024Starbucks unveils its Inclusive Spaces Framework, enhancing store experience for all. All newly built or renovated stores in the US ...
2024 Election Threat: Battling Deepfakes to Protect Democracyby Lilu Anderson 19.02.2024Several states are introducing legislation to regulate AI-generated deepfakes in elections to ensure transparency and penalize those spreading misinformation. The ...
SEC Chairman Warns Against AI Washing in Finance Industryby Mark Eisenberg 19.02.2024SEC Chairman, Gary Gensler, warns companies about the deceptive practice of AI washing, where companies exaggerate or fabricate their use ...
GroupM Boosts Journalism with Ad Tech Supportby Mark Eisenberg 19.02.2024Search engine optimization (SEO) summary: Ad Fontes Media teams up with The Trade Desk to support trustworthy journalism and combat ...
Google Live Rep Reduces Hold Timesby Lilu Anderson 19.02.2024Google is testing a new feature called "Talk to a Live Rep" to reduce customer service hold times. It allows ...