Coffee shop culture has seen a significant rise in popularity worldwide, with coffee aficionados seeking out the perfect brew at various establishments. Two major players dominate this market: Starbucks, a global brand with a significant presence in almost every major city, and independent cafés, which offer a unique and personalized experience. This article will analyze the market dynamics of these two segments using a SWOT analysis, shedding light on their strengths, weaknesses, opportunities, and threats.
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