Google (Alphabet) SWOT Analysis: A Deep Dive into the Tech Giant’s Strategy

Google, now a subsidiary of Alphabet Inc., has become a household name synonymous with internet search and technological innovation. As one of the most powerful companies in the world, Google’s success can be attributed to its strong market dominance and continuous drive for innovation. However, the company also faces weaknesses such as privacy concerns and legal issues. In this article, we will conduct a comprehensive SWOT analysis of Google, exploring its strengths, weaknesses, opportunities, and threats, and assess the future of its strategy.