Facebook (Meta) SWOT Analysis: Social Media Giant’s Changing Landscape

As one of the pioneers in the social media industry, Facebook has experienced immense growth and transformation over the years. Recently, the company announced its rebranding to Meta, signaling a shift towards a more ambitious vision that encompasses virtual reality (VR), augmented reality (AR), and the metaverse. This article will analyze the changing landscape of Facebook (Meta) using a SWOT analysis, examining its strengths, weaknesses, opportunities, and threats.