Coca-Cola vs. PepsiCo: Beverage Industry SWOT Analysis

The beverage industry is highly competitive, with Coca-Cola and PepsiCo being two of the leading players. Both companies have strong brand recognition and a wide range of products, but they also face challenges in a rapidly changing market. In order to gain a deeper understanding of their positions, it is important to conduct a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis for each company.