Coca-Cola vs. Pepsi: Soft Drink Industry Landscape SWOT Analysis

In the global soft drink market, two colossuses have long dominated the landscape: Coca-Cola and Pepsi. These brands not only represent iconic beverages but also embody the intense competition and strategic prowess required to stay on top in the beverage industry. This SWOT analysis delves into the strengths, weaknesses, opportunities, and threats each company faces, offering insights into their battle for supremacy.