The Cola Wars: Analyzing the Soft Drink Industry Landscape
The soft drink industry is a highly competitive market, with Coke and Pepsi being the two major players. Known as the “Cola Wars,” the rivalry between these two giants has shaped the industry and consumers’ preferences for decades. In this article, we will analyze the landscape of the soft drink industry and explore the strengths, weaknesses, opportunities, and threats faced by Coca-Cola and Pepsi.
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