Online Retail Platform Temu Makes Bold Move During Super Bowl, Poses Competitive Threat to Amazon
Online retail platform Temu made a bold move during the Super Bowl by heavily investing in advertising, highlighting the intense competitive pressures faced by other retailers. This strategic decision has elevated Temu, which is owned by PDD – a major rival to Alibaba and the operator of Pinduoduo in China – as a significant player in the advertising industry.
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