Swirl Raises $1.1 Million in Seed Funding to Expand its Live Shopping Platform
Vadodara-based live shopping platform provider, Swirl, has secured $1.1 million in Seed funding from Shastra VC and a group of angel investors from India, the Middle East, and the USA. Leading investors in the round include Aakrit Vaish, CEO of Haptik, Shan Krishnasamy, former CTO of Freshworks, and Mohammed Dewji, CEO of MeTL.
The funding will be used to enhance Swirl’s operations in the US and UAE markets, with a specific focus on integrating artificial intelligence (AI) into its product suite. Swirl, under the leadership of Founder and CEO Kaizad Hansotia, specializes in providing a live shopping mobile platform that aims to fully engage, convert, and retain customers. Utilizing video technology, Swirl enables brands to create real-time virtual shopping experiences that seamlessly merge online and offline environments.
One of Swirl’s key features is a 24/7 chatbot embedded with video context metadata that provides instant product recommendations, add-ons, and bundle offers. This cloud-based interactive video commerce and live shopping software enhances sales conversion rates by delivering personalized and interactive shopping experiences. To date, Swirl has attracted over 100 brands from various sectors, including retail, lifestyle, fashion, beauty, and F&B. Notable clients include Puma, VIVO, TVS, GKHair, Traya, and Arvind Brands.
With the new funding, Swirl is set to expand its presence in the US and UAE markets and solidify its position as a leading player in the live shopping industry. The integration of AI capabilities will empower brands to provide personalized and immersive virtual shopping experiences, resulting in higher customer engagement and conversion rates.
Analyst comment
Positive news.
As an analyst, the market is likely to react positively to the news of Swirl’s $1.1 million funding. This capital infusion will enable Swirl to enhance its product suite and expand its operations in the US and UAE markets. The integration of AI capabilities will further strengthen its position in the live shopping space, driving higher customer engagement and conversion rates.
