Car Ads Drive Consumer Interest Post-Sporting Event

Volkswagen, Kia, Toyota, and BMW experienced a surge in consumer interest on Cars.com following a major sporting event. Volkswagen saw a massive 394% jump in traffic, while Kia, Toyota, and BMW also saw significant boosts in consumer interest. Specific vehicle models featured in the ads also attracted a great deal of attention. Analysts believe this increased traffic will likely lead to higher sales for these car brands.