Apple Sports App Launches, Highlighting Apple’s Investment in Sports and Subscriptions Business
Cupertino, California – Apple is further solidifying its presence in the sports and subscriptions industry with the introduction of a brand new app for iPhone users called Apple Sports. The tech giant’s push into sports is aimed at boosting its services revenue, which witnessed impressive numbers in the fourth quarter. Apple’s services revenue includes various aspects of its business such as Apple TV+, Apple Music, iCloud, the App Store, and advertising.
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