Stocks See Significant Pre-Market Shifts: Palantir, Costco, Peloton, and More

Peloton partners with TikTok to boost subscribers and sales

Shares of fitness company provider Peloton jumped 3.8% on Friday following its announcement of a partnership with social media platform TikTok. The collaboration aims to bring short-form fitness videos to TikTok, with the goal of attracting a wider pool of customers and boosting subscriber numbers. This news comes at a critical time for Peloton, as the company is working to recover from falling sales and profits. By leveraging TikTok’s massive user base and popularity, Peloton hopes to tap into a new market and regain its momentum in the fitness industry.