Stellantis Abandons Full-Size Electric Ram 1500 Pickup Amid Market Slowdown
Stellantis has officially discontinued its plans to develop a full-size battery-electric Ram 1500 pickup truck, attributing the decision to a slowdown in demand for electric vehicles (EVs) in North America. The automaker had previously postponed the launch of this model twice, with an initial target release by the end of 2024.
A company spokesperson stated, “As demand for full-size battery electric trucks slows in North America, Stellantis is reassessing its product strategy and will discontinue development of a full-size BEV pickup.” This move underscores the challenges faced by the auto industry amid evolving consumer interest and regulatory landscapes.
Shift to Extended-Range Electric Model
Despite canceling the battery-electric variant, Ram plans to introduce an extended-range electric pickup equipped with both an electric generator and a gasoline engine. This model, formerly known under the codename “Ramcharger,” will be rebranded as the “Ram 1500 REV” and is expected to launch in 2026.
This strategic pivot aligns with Ram CEO Tim Kuniskis’s broader turnaround efforts since his return to the company late last year. Meanwhile, new Stellantis CEO Antonio Filosa has been revising previous initiatives set by former CEO Carlos Tavares, emphasizing profitability and sustainable growth. Filosa recently pledged to make “the tough decisions needed to re-establish profitable growth and significantly improved results.”
Industry and Regulatory Context
The cancellation occurs amid broader industry challenges, including slower-than-anticipated EV adoption rates in the United States. Additionally, regulatory shifts under the Trump administration have reversed several initiatives from the Biden era aimed at accelerating the transition away from internal combustion engines. Notably, some tax credits for EV purchases have been eliminated, which may have dampened consumer incentives to switch to electric vehicles.
As the electric truck segment evolves, Stellantis’s decision reflects the complexities automakers face balancing innovation, market demand, and regulatory environments.
FinOracleAI — Market View
Stellantis’s cancellation of the full-size battery-electric Ram 1500 pickup reflects a pragmatic response to current market dynamics, particularly the softening demand for full-size electric trucks in North America. By redirecting focus to an extended-range electric model, the company mitigates risks associated with high development costs and uncertain consumer adoption. Investors should monitor the launch and reception of the Ram 1500 REV closely, as well as evolving regulatory policies that could influence EV incentives and demand.
Impact: negative
