The Emotional Investing Roller Coaster: Portfolio Implications

Investing in the stock market can be an emotional roller coaster ride. The highs and lows of market fluctuations can have a profound impact on investors’ decision-making process. In fact, studies show that 90% of investment decisions are influenced by emotions. This article takes a closer look at the emotional journey of investing and explores why staying invested for the long term is more effective than trying to time the market.