Mystery Surrounds Spending Habits of Ag Retailers in 2024
The results of the 2023 CropLife Precision Agtech Buying Intentions Survey have presented a mystery for analysts trying to interpret the data. On one hand, a slight majority of ag retailers in 2024 foresee spending more on precision agtech products this year compared to last year. However, when looking at the breakdown for the individual products that are included in the precision agtech category, the percentage of respondents planning to spend more than $1 million to make these purchases is down across the board compared to 2023. This discrepancy has left experts wondering about the factors behind this trend.
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