Morgan Stanley Anticipates Painful Quarter for Alibaba

Terry Bingman
Photo: Finoracle.me

Morgan Stanley Cuts Price Target for Alibaba

Morgan Stanley, a global financial services firm, has slashed its price target for Alibaba shares to $85 from $80. The bank maintained an Equal-Weight rating on the stock but warned that Alibaba is likely to report “another painful transitional quarter.” The Chinese e-commerce giant has been grappling with various challenges, and Morgan Stanley’s reduced price target reflects the cautious sentiment towards the company’s near-term prospects.

Analysts Forecast Revenue Growth for Alibaba’s 3Q

Looking ahead to its third fiscal quarter of 2024, analysts expect Alibaba to record total revenue of RMB260bn, representing a 5% year-over-year increase and a 16% quarter-over-quarter growth. Additionally, they anticipate non-GAAP EBITA of RMB52.1bn, which is relatively flat compared to the previous year but shows a 22% increase from the previous quarter. The predicted non-GAAP EBITA margin for the quarter is 20%.

Analyzing Alibaba’s GMV and Monetization Strategy

Morgan Stanley analysts project that Alibaba’s focus on price competitiveness and an everyday low-price strategy will yield positive results in terms of Gross Merchandise Volume (GMV). They forecast a low-single-digit growth in GMV for the third fiscal quarter, narrowing the growth gap with the industry. However, they expect Customer Management Revenue (CMR) to grow more slowly than GMV during this period, possibly increasing Taobao GMV in comparison to Tmall and constraining the take rate. Commission revenues are also expected to continue their decline. Overall, the analysts predict a 1.4% year-over-year growth in Taobao Tmall Group revenue and a 0-1% growth in adjusted EBITA for the third fiscal quarter.

Morgan Stanley Predicts a Lengthy Business Transformation for Alibaba

While acknowledging Alibaba’s ongoing business transformation, Morgan Stanley believes that this process will take time to materialize fully. The company has been navigating numerous challenges, including increased regulatory scrutiny, as well as intensified competition in the Chinese e-commerce market. Despite the difficulties faced, the analysts at Morgan Stanley highlight that more robust capital management could serve as a potential catalyst for Alibaba’s future growth.

Potential Upside Catalyst for Alibaba: Robust Capital Management

Morgan Stanley suggests that robust capital management could be a source of growth for Alibaba. By effectively managing its capital resources, Alibaba may be able to enhance its financial performance and deliver improved results to its stakeholders. This could entail strategic investments, efficient cost management, and a focus on profitability. By capitalizing on these opportunities and implementing a sound capital management strategy, Alibaba could unlock additional value for its shareholders and mitigate some of the challenges it currently faces.

Analyst comment

Negative news: Morgan Stanley Cuts Price Target for Alibaba
Analyst’s view: The market may react negatively as Morgan Stanley predicts another difficult quarter for Alibaba. The reduced price target reflects caution about the company’s near-term prospects.

Positive news: Analysts Forecast Revenue Growth for Alibaba’s 3Q
Analyst’s view: The market may react positively as analysts anticipate revenue growth and an increase in non-GAAP EBITA for Alibaba’s third fiscal quarter. This suggests potential improvement in the company’s financial performance.

Neutral news: Analyzing Alibaba’s GMV and Monetization Strategy
Analyst’s view: The market may have a neutral reaction as Morgan Stanley predicts modest growth in GMV and slower growth in customer management revenue for Alibaba. The overall revenue and EBITA growth forecast is relatively low.

Neutral news: Morgan Stanley Predicts a Lengthy Business Transformation for Alibaba
Analyst’s view: The market may have a neutral reaction as Morgan Stanley acknowledges Alibaba’s ongoing transformation but suggests that it will take time to materialize fully. The potential for growth is highlighted but uncertainty remains.

Positive news: Potential Upside Catalyst for Alibaba: Robust Capital Management
Analyst’s view: The market may react positively as Morgan Stanley suggests that effective capital management could drive growth for Alibaba. By capitalizing on opportunities and focusing on profitability, Alibaba may improve its financial performance and provide value to shareholders.

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Terry Bingman is a financial analyst and writer with over 20 years of experience in the finance industry. A graduate of Harvard Business School, Terry specializes in market analysis, investment strategies, and economic trends. His work has been featured in leading financial publications such as The Financial Times, Bloomberg, and CNBC. Terry’s articles are celebrated for their rigorous research, clear presentation, and actionable insights, providing readers with reliable financial advice. He keeps abreast of the latest developments in finance by regularly attending industry conferences and participating in professional workshops. With a reputation for expertise, authoritativeness, and trustworthiness, Terry Bingman continues to deliver high-quality content that aids individuals and businesses in making informed financial decisions.