LOVC Invests in Trajektory: Revolutionizing Sports Sponsorship Analytics
Las Olas Venture Capital (LOVC) has recently announced its latest seed investment in Trajektory, a B2B SaaS measurement platform that provides automated sports sponsorship data analytics across all major professional leagues in the U.S. This investment signifies Trajektory’s revolutionary approach to sports sponsorship analytics, offering a platform that streamlines data management and enhances the evaluation of sponsorships across various categories. According to Dean Hatton, Founding Partner at LOVC, Trajektory is transforming the sports sponsorship analytics landscape by providing brands with the ability to evaluate sponsorships holistically and in real-time.
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