Gen Z Shuns Traditional Investment Methods

Generation Z retirement plan participants are increasing their contributions at a higher rate than Gen Xers and Millennials, as they embrace the notion that time is an ally for retirement investing. They are also using mobile technology and following financial influencers online for advice. Research shows that each generation has varying investments, with Gen Z investors having a higher percentage invested in cryptocurrency compared to other generations. This new generation of investors is reshaping investment practices and platforms, influenced by factors such as rising inflation, the accessibility of cryptocurrency, and social media influencers.