The PGA Tour’s Historic $3 Billion Deal with SSG

Almost eight months after the proposed framework agreement between the PGA Tour and the Saudi Public Investment Fund (PIF) was announced, the Tour has finalized a $3 billion deal with Strategic Sports Group (SSG). SSG is a group of investors who own some of the most historic franchises in North American pro sports and the English Premier League. This investment is the largest ever in pro golf and will bring a massive influx of money to the PGA Tour.