Bridging the Investing Gender Gap: How Advisors Can Help

Outdated Gender Norms Impact Women’s Interest in Investing

An Aug. 13 academic paper found that women are less likely to be gifted stock than men — receiving just 38.8% of all stock gift cards for an online trading app. When women or girls were gifted stock, the amount on average was 21.9% less than what men received, reflecting a bias that women are less interested in financial matters. “Gift givers usually tailor gifts to the recipient’s interests or at least their perceptions of the recipient’s interests,” the researchers wrote.