Indian Shoppers Drive Mobile App Usage with 13% Contribution in 2023
Indian shoppers have emerged as major contributors to mobile app usage, accounting for 13% of the total hours spent by mobile users across the globe on their shopping apps in 2023. This places India second only to China in terms of shopping app usage. According to the “State of Mobile – 2024” report released by data.ai (previously known as App Annie), users in India collectively spent a whopping 12.84 billion hours on shopping apps in the last calendar year. This represents a significant increase of over 73% from the time they spent in 2020 and a remarkable growth of more than 3.5% over 2022.
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