Disney Ventures into NFT Market Amidst Stock Struggles and Investor Pressure
Disney, facing a depressed stock, an attack from a billionaire activist investor, and leadership succession concerns, is making a speculative investment in the world of non-fungible tokens (NFTs). NFTs are digital images with unique identification codes that can be held as assets and traded online. After the soaring values of NFTs during the cryptocurrency boom and subsequent crash, Disney is now entering the NFT market in collaboration with Dapper Labs, launching the Disney Pinnacle app last month.
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