The Rise of Crypto Sponsorship in the NBA
In recent years, the world of sports has seen a significant increase in crypto sponsorships and the use of non-fungible tokens (NFTs). The NBA, being one of the most popular sports leagues globally, has not been immune to this trend. In fact, crypto partnerships were the second most lucrative sponsorship category for the NBA in 2022. These sponsorships include deals for arena-naming rights and placing crypto company logos on team jerseys.
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