The Cut’s Bold Expansion: Defying Digital Downturn

New York Magazine's women's fashion and lifestyle publication, the Cut, is expanding its staff and offerings due to a surge in advertiser demand, particularly in luxury brands, retail, beauty, and CPG categories. The expansion is fueled by the Cut's increasing advertising revenue and is seen as a positive move with potential for significant payoff. The publication's success in driving affiliate and subscription businesses has allowed for the addition of four full-time positions and expansion into new verticals. With positive results thus far, the Cut is confident in its continued growth.