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MSC Cruises Boosts Investment to Fuel Growth in the Cruise Industry

MSC Cruises is investing in the North American market with new initiatives and ships, while also expanding in China and emphasizing sustainability. CEO Gianni Onorato is optimistic about the company's outlook for 2024.

by Mark Eisenberg
Mon, Jan 15, 2024 6:05pm
in Business
• 4 mins read
14.5k
MSC Cruises Boosts Investment to Fuel Growth in the Cruise Industry | FinOracle

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MSC Cruises Invests in North America, Building up in the Market

In 2024, MSC Cruises is focusing on expanding its presence in the North American market. Gianni Onorato, CEO of MSC Cruises, stated that the company is investing more in North America with various initiatives. This includes the Meraviglia’s year-round program out of New York, the Magnifica sailing short cruises out of Miami, and the expansion of Ocean Cay. By winter 2023-2024, MSC Cruises will have five ships servicing North America. These efforts are part of the groundwork for the launch of the World America in early 2025, which will accommodate 5,400 guests.

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