Mondelez Defies Exit Calls, Revamps Russian Arm Amid Scrutiny

Oreo Cookie-Maker Mondelez Appoints New Management at Profitable Russian Business Amid Pressure to Exit the Country

Chicago-based Mondelez, the company behind Oreo cookies, has recently implemented changes in management at its profitable business in Russia, according to internal company memos. The move comes after months of boycotts and pressure from shareholders and activists to leave the country. While Mondelez suspended advertising in Russia, it has not fully exited the market. The company's Europe president, Vince Gruber, announced the appointment of a new general manager to lead the standalone Russia business. The general manager will report to another executive, who in turn reports to Gruber. Despite investor pressure and boycotts, Mondelez continues to sell its products in Russia.