L Catterton Vet Raises $425M Fund for Consumer-Oriented PE

The Rise of Forward Consumer Partners: Tapping into White Space in Private Equity

When Matt Leeds stepped down as a partner with L Catterton at the end of 2022, his bet was that there’s still white space in the crowd of consumer-focused private equity. Leeds believed that there was an opportunity for control-style investing in smaller, enduring companies in the consumer sector. This led him to co-found Forward Consumer Partners (FCP), a private equity firm focused on the consumer packaged goods (CPG) industry.