Deckers Brands Appoints Robin Green as President of HOKA
Deckers Brands has announced the appointment of Robin Green as the new President of its popular HOKA brand. Green, who previously served as Global Vice President of Men’s Running and Fitness at NIKE, Inc., brings a wealth of experience in brand growth and global business leadership to her new role. Effective immediately, Green will join the Executive Leadership Team and report to Dave Powers, CEO and President of Deckers Brands.
In her new capacity, Green will focus on driving HOKA’s growth trajectory, improving engagement with consumers and athletes, and fostering product innovation on a global scale. Powers expressed confidence in Green’s leadership abilities and her potential to further propel HOKA’s recent achievements and revenue milestones. Green, too, is enthusiastic about leading HOKA and is committed to leveraging growth opportunities, product innovation, and market management to maintain the brand’s upward momentum.
Deckers Brands, which is celebrating its 50th anniversary, boasts a diverse portfolio that includes renowned brands such as UGG®, Teva®, Sanuk®, and Koolaburra®. The company’s products have a broad international reach, with availability in over 50 countries through various retail channels.
The financial outlook for Deckers Brands also looks promising. The company currently has a market capitalization of $21.87 billion USD and a Price to Earnings (P/E) ratio of 30.08, adjusted for the last twelve months as of Q3 2024. These figures reflect strong investor confidence and a willingness to invest in the company’s expected earnings growth. Moreover, Deckers Brands reported a 15.34% increase in revenue over the last twelve months as of Q3 2024, a sign of robust sales expansion that aligns with the brand’s achievements. Efficient production cost management and profitability are also evident, as the company’s Gross Profit Margin stands at 54.43% and its Operating Income Margin at 21.62%.
With Robin Green at the helm, Deckers Brands is poised to continue its successful trajectory in the global footwear and apparel market.
Analyst comment
Positive news.
As an analyst, I expect the market for Deckers Brands to continue to grow and thrive under the leadership of Robin Green. With her experience in brand growth and global business leadership, she will focus on driving HOKA’s growth, improving engagement with consumers, and fostering product innovation. Considering the company’s strong financial performance and investor confidence, Deckers Brands is well-positioned to succeed in the footwear and apparel market.
